To be showcased atASIS 2010: details behind NICE’s IP-based video surveillance solution – revved up with new capabilities that are already being rolled out to existing sites.
NICE’s R&D has done some serious market analysis and soul-searching to decide what its position should be in the ‘New IP Video World Order.’ The answer is here – in the solution we’ll be showcasing atASIS 2010. Two phrases best sum it up – ‘Integrator Friendly’ and ‘IT Friendly,’ good news for both system integrators (SIs) and customers.
During conversations with new and prospective integrators and customers, the input was loud and clear. “Make sure it’s open – not just to different cameras and encoder manufacturers, but also pre-integrated to different Access Control, LPR, and POS systems. And make sure it has an open SDK so we can integrate it to whatever we want.”
Integrators and customers also told us that they wanted a consistent level of intelligence across all of the cameras in a system, regardless of the manufacturer or model, and that steered R&D toward making the NVR smarter by offering value-added services, which could be deployed on all cameras equally.
Many customers and integrators also went on to say, “Don’t force me into proprietary hardware because I just might want to use your software on big brand hardware – because you can’t even dream of keeping up with their hardware price/performance improvements roadmap, but you’d be mad not to ride it. Sure, I’d prefer a turnkey solution from you, but not on proprietary hardware. And if I opt for pure software, don’t make me wait for a CD – I want to download it now and the licensing needs to be easy and instantaneous.”
There was also anecdotal feedback concerning tradeoffs between flexibility and simplicity. Everyone surveyed thought NiceVision was the most reliable and easily expandable solution for large and demanding situations, e.g. for camera counts in the hundreds or thousands. But for every massive system, there are at least five to ten small systems (under 64 cameras) out there. In those cases, the solution can’t just be a smaller license count. It needs to be a solution that’s fundamentally redesigned to meet the simpler needs of those projects.
And we heard this over and over again from integrators: “Listen, it can take me just as long to sell a 20-camera system as a 200-camera system. Worse, on occasion it can take me even longer to install and configure it!” So it’s not surprising that integrators asked for a solution that’s quicker and easier to set up, with fewer moving parts, and a single part number that’s priced just right. In other words, “give me a solution that shares the same DNA as the current NiceVision offering, but is compact and purpose-built for smaller installations or camera counts.”
Finally, on the pre-sales side, SIs wanted a solution that would help them be more self-sufficient. They wanted to design and quote their own systems without having to go through NICE for every little tweak, like: adding 5 more cameras, or doing a ‘What-If’ scenario for 14 days of recording instead of 7, or switching CODECs or camera manufacturers. The version of NiceVision that we’ll be showcasing at ASIS comes with a built-in tool that cracks that problem wide open, so SIs can be sure that a given system design will work before an order’s ever placed. It even automatically generates an instantaneous parts list just by hitting the Print button. I’m not just talking about a disk calculator, but much more. Like which cameras should be recorded on which NVR to maximize disk space, or CPU and bandwidth utilization. It even warns you if you’re about to overload an edge device, and offers recommendations on other devices that can do the job – to ensure your system design is viable before it leaves the drawing board.
This revolutionary release is a game changer for NICE. And whether you’re an SI or customer we think it will help you step up your game too. I look forward to seeing you atASIS 2010 – (we’ll be in booth 3836) – where for the first time, you can see these capabilities in action, and decide for yourself if NICE has hit a home run.