We’ve all heard the saying, “If it looks like a duck and walks/quacks/flies/etc. like a duck, it’s probably a duck.” But fresh off my trip toASIS 2012 in Philadelphia, I can emphatically state that’s not always the case. Sometimes, it pays to take a closer look.
As I perused the show floor and booths at ASIS, I realized that things are not always as they appear. In particular, two things really stood out at this year’s event:
The first thing that caught my attention at ASIS was the traffic. While the overall traffic seemed a little lighter than in previous years, the booth was overflowing with activity. People didn’t just ‘pass through’ the exhibit floor – they came in to the booth and sat down, and they stayed, often for an hour or more. The conversations were intense and serious.
The people I interacted with were educated buyers who knew exactly what they wanted. And they were hungry for information on our solutions, especiallyNICE Situator. As I listened in on some of the demos, I could see that that the solutions engineers were spending most of their time demonstrating how to create rules and decision trees in Situator. So I have to conclude that Situator’s ability to guide operators through complex situations using automated, adaptive response plans piqued their interest.
The second thing that stood out for me at ASIS this year is that many more companies are now adding to the fog by claiming PSIM capabilities by virtue of simply being able to receive alarms from other systems (Situational Awareness), or being able to help operators handle incidents in some way (Situation Management), or by providing some form of reporting (Situation Reconstruction).
To me such claims are grossly misleading and only confuse the market. After all, clicking an acknowledge alarm button does not count as situational awareness in the same sense as PSIM. Emailing a group of people does not constitute situation management. And a static PDF of an activity log pales in comparison to PSIM’s forensic capabilities which allow you to relive an incident, second by second, with video, audio, and mobile assets tracked on a map. But that’s precisely the nature of the problem.
It takes time to understand PSIM’s robust capabilities and the safety, security and operational benefits it can have in specific customer settings and vertical markets. That is precisely why I’m running PSIM workshops across the U.S. – to spread awareness on the benefits of PSIM and to educate the market on the different levels of solutions that are out there.
If you’re interested in participating in a workshop, or simply in learning more, I encourage you to email me email@example.com.